"Some of our clients are including experiential marketing in their 2026 strategies. The use of AR and VR at these types of in-person events and activations is a great opportunity to engage communities and leave a lasting impression. It's also an easy way to introduce AI to events in a way that feels authentic and not scary. The real-world application of these strategies inspired me to dive into AR and VR in a marketing context for this piece."
"When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and unlock new opportunities for personalized marketing strategies. Understanding Virtual And Augmented Reality Virtual reality, as defined by Southern Methodist University (SMU), is a "fully-simulated environment that immerses users in a computer-generated, three-dimensional world, completely replacing the awareness of the real-world environment." This allows users to interact with new technology in a way that feels tangible."
AR and VR enable marketers to craft immersive, interactive experiences that captivate audiences and support personalized marketing strategies. VR creates fully simulated three-dimensional environments that replace awareness of the real world and often requires headsets for fully transportive experiences. AR overlays digital images, videos, or 3D models onto the physical environment in real time, enhancing perception and interaction. Incorporating AR and VR into in-person activations and experiential campaigns can engage communities, leave lasting impressions, and introduce AI at events in authentic, approachable ways. These technologies open creative and practical applications across storytelling, publicity, and crisis communications.
Read at Forbes
Unable to calculate read time
Collection
[
|
...
]