Economic downturns significantly impact in-house marketing teams, as companies like PepsiCo and Keurig Dr Pepper have shifted functions or eliminated teams. Marketers experience pressure to meet increasing demands despite having limited authority and resources. The gap between expectations and capabilities has widened, making it difficult for these teams to navigate their roles. Strong CMO support is crucial, but unstable leadership can lead to shifting priorities, compounding challenges. This environment requires teams to reassess their purpose and alignment with organizational goals amidst ongoing economic pressures.
When the economy turns sour, marketers are the first to bear the brunt, especially in-house teams, as companies look for budget cuts in uncertain times.
With pressures from inflation and economic turbulence, in-house marketing teams are struggling to meet rising expectations while dealing with limited authority and resources.
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