#marketing-challenges tag

Creator Economy Spending Is Projected to Hit $37 Billion. 1 Industry Is Investing the Most by Far

U.S. creator ad spend is projected to reach $37 billion in 2025, growing 26% year-over-year and outpacing overall media industry growth.

fromMarTech

3 months ago

Breaking playbooks: AI and the new marketing era with Ed See | MarTech

Marketers play a crucial role in setting preferences and managing premiums, crucial elements that evolve alongside technological advancements and changing consumer behaviors.

Marketing

fromTasting Table

4 months ago

This Ohio-Based Arby's Rival Is Down To Just 6 Locations - Tasting Table

Rax Roast Beef was initially successful, reaching its peak with 504 locations across the U.S. and Guatemala, but later faced decline due to poor marketing decisions.

Food & drink

#retail-media

fromThe Drum

4 months ago

E-Commerce

Retail media's next leap: solving the data, creative and measurement gaps

fromDigiday

6 months ago

Marketing tech

Mythbusters: Retail media networks aren't immune to the pitfalls of programmatic media buying

fromThe Drum

4 months ago

E-Commerce

Retail media's next leap: solving the data, creative and measurement gaps

fromDigiday

6 months ago

Marketing tech

Mythbusters: Retail media networks aren't immune to the pitfalls of programmatic media buying

Turn disconnected insights into action with a lifecycle-driven strategy | MarTech

Managing customer journeys is complex due to varied behaviors and outdated data insights.

Traditional marketing methods hinder effective engagement and performance tracking.

Marketing tech

fromDigiday

6 months ago

In-house agencies navigate a new phase of purpose and pressure

In-house marketing teams face heightened challenges as companies seek budget cuts amid economic turmoil.

fromHackernoon

6 months ago

Stop Spooking Customers With "AI" and Start Hooking Them With Solutions | HackerNoon

Your homepage is your one shot to convince skeptical buyers that your AI isn't a sci-fi roll of the dice but a practical, problem-solving tool.

Artificial intelligence

fromMarTech

7 months ago

When clients assume your best work was done by AI | MarTech

AI is shifting client perceptions of creative work, questioning human authenticity over quality.

#marketing-challenges#marketing-challenges

Creator Economy Spending Is Projected to Hit $37 Billion. 1 Industry Is Investing the Most by Far

Breaking playbooks: AI and the new marketing era with Ed See | MarTech

This Ohio-Based Arby's Rival Is Down To Just 6 Locations - Tasting Table

Retail media's next leap: solving the data, creative and measurement gaps

Mythbusters: Retail media networks aren't immune to the pitfalls of programmatic media buying

Retail media's next leap: solving the data, creative and measurement gaps

Mythbusters: Retail media networks aren't immune to the pitfalls of programmatic media buying

Turn disconnected insights into action with a lifecycle-driven strategy | MarTech

In-house agencies navigate a new phase of purpose and pressure

Stop Spooking Customers With "AI" and Start Hooking Them With Solutions | HackerNoon

When clients assume your best work was done by AI | MarTech

#marketing-challenges
#marketing-challenges