"Ernest Jones experienced an organic visibility increase of +85% since the 2019 update, with 5 out of 10 priority keywords ranking in positions 1-2. H Samuel also saw a +42% increase in organic visibility, with 10 priority keywords ranking in positions 1-3."
"After the core Google algorithm update in 2019, H Samuel's visibility dropped by -40% and Ernest Jones' visibility dropped by -37%. The objective was to stabilize performance and improve organic visibility for both brands."
"The SEO project plan was divided into two parts: technical SEO improvements for sitewide enhancements and content improvements to build expertise, authority, and trust. Collaboration with Signet's IT teams was crucial for success."
Summit began working with Signet in 2017, initially focusing on paid search for H Samuel and Ernest Jones. After achieving growth, they took over SEO in 2018. Following core algorithm updates in 2019, both brands faced visibility declines. Summit developed a strategy to stabilize performance and enhance organic visibility, resulting in significant increases for both brands. The strategy included technical SEO improvements and content enhancements, emphasizing collaboration with Signet's IT teams to implement necessary changes effectively.
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