"The carts, called Caper Carts, are now deployed in 100 cities in 15 states and more than a dozen retailer banners, according to Instacart. In the U.S., that includes nearly 20% of Wakefern Food Corp. stores, including ShopRite, Price Rite and The Fresh Grocer locations. It also includes some Geissler's, Good Food Holdings, Sprouts Farmers Market, Schnucks and Wegmans stores, plus other local and independent grocers."
"The carts sit in a stack of carts on a charger, so customers grab them like they normally would. The carts have a screen where shoppers log on with their loyalty card via their phone number or a keychain with a barcode. Then they scan items as they put them in the cart, and the cart displays a running total so customers can track spending as they go. The carts can also display advertising, grocery lists, and recommend products and coupons."
Instacart has deployed Caper smart carts in 100 cities across 15 states and more than a dozen retailer banners, including Wakefern chains, Sprouts, Schnucks, Wegmans and various independents. Deployments also reached Coles in Australia and Morrisons in the U.K., with additional store rollouts from ShopRite and Schnucks in 2025. The carts sit on chargers, let shoppers log in with loyalty credentials, scan items, and display running totals. The carts can show advertising, grocery lists, recommendations and coupons. Retailers can combine online customer data with cart-generated camera data to inform in-store marketing and drive sales lift and retail media revenue.
Read at Digiday
Unable to calculate read time
Collection
[
|
...
]