The pandemic and inflation have drastically altered the pricing landscape, leading to rapid price fluctuations that confuse consumers. These changes result from various factors such as tariffs, changing supply and demand, and technological advancements that enable companies to adjust prices quickly. The rise of dynamic pricing, once limited to certain sectors like airlines and ride-sharing, has now become commonplace across industries. Experts suggest that companies use this instability as an opportunity to implement dynamic pricing strategies more widely, potentially taking advantage of consumer uncertainty.
"The pandemic... sent prices all over the place, and now weâre facing down whatever is going on with tariffs at any given moment."
"Rapid-fire price changes are everywhere. Thanks to digital price tags, QR codes, and the shift to online shopping, it's easier than ever for companies to move prices at the drop of a hat."
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