Major shareholders of ITV are backing discussions for a potential merger with All3Media, aiming to create a production group valued over £3 billion, although the deal's success remains uncertain. Meanwhile, Netflix plans to participate in the bidding for US live streaming rights for Formula One beginning in 2026, aiming to expand its sports streaming portfolio. Additionally, OpenAI made a splash in marketing by debuting its $14 million Super Bowl ad that subtly promotes its technology without directly referencing AI, highlighting a strategic approach to engage broader audiences during a major promotional event.
ITV's shareholders support exploring a deal for its production arm, potentially merging with All3Media, valued over £3bn, involving discussions with major private equity groups.
Netflix plans to bid for US live streaming rights to Formula One from 2026, currently held by ESPN, enhancing its footprint in the sports streaming domain.
OpenAI makes its Super Bowl advertising debut with a $14m ad that eschews explicit mentions of AI to avoid alienating potential viewers unfamiliar with the technology.
Despite OpenAI's hefty investment in Super Bowl advertising, Amazon remains the leader for the costliest ad, with a $26m Alexa spot aired in 2022.
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