The article discusses JBL Campus, an initiative by Harman, aimed at redefining how college athletes are recognized. Chris Epple, VP of Marketing, emphasizes that JBL looks beyond athletic excellence, focusing on individual stories and community leadership. Instead of merely recruiting the best players, JBL seeks those with remarkable personal narratives and experiences, showcasing a diverse range of athletes across various sports. This inclusive approach reflects a shift in how college athletics can understand and promote talent, emphasizing personal growth and community impact over traditional metrics.
Our first filter isn't the stat sheet. Our first filter for JBL is always do they have interesting stories to tell.
So are they someone who is a leader in their communities or someone who's overcome an obstacle.
...it’s really not about being the QB1 of the biggest school in the country, so we have a very different strategy.
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