The U.S. Justice Department is escalating its efforts to dismantle Googleâs digital ad network by proposing that a federal judge mandate the company to divest key technologies that facilitate connections between advertisers and publishers. Following a ruling that recognized Google's abuse of market power, the government seeks a 10-year ban on Google's ads exchange operations. Google plans to contest this proposal, arguing it would harm market efficiency and user experience, and is preparing for upcoming remedy hearings in the antitrust case.
The U.S. Justice Department has filed a proposal to dismantle parts of Google's digital ad network, citing improper market power abuse and seeking significant restrictions.
The Justice Department's latest filing requests a federal judge to order Google to offload its AdX business and impose a 10-year ban on its ad exchange.
Collection
[
|
...
]