Kristin McHugh, PwC's Chief Marketing and Communications Officer, rapidly embraced her new role by leading a significant brand refresh after 14 years. This update integrates PwC’s heritage with a modern identity, introducing a new logo and vibrant color scheme that emphasizes empowering clients through innovation and technology. She highlighted the exceptional talent and agility of her team as crucial to achieving these objectives. Coming from a consumer-facing background at Verizon, McHugh acknowledged some differences in strategy but maintained a consistent focus on customer insights and outcomes.
It's been extraordinary to see the capabilities of the team. It's been exciting to think about the trajectory of the team and where we can go together.
When we think about the focus of communications and marketing, the process we go through and how we focus on the customer, those remain the same.
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