LightBoxTV has partnered with Vevo to innovate TV campaign workflows by integrating with Google Ad Manager. This collaboration allows for the streamlined curation and measurement of content across YouTube and traditional TV. With YouTube's rising importance, the distinction between premium content and user-generated videos has been a challenge for advertisers. The integration provides a unified framework for planning and reporting across Total TV, including YouTube, ensuring that viewer behaviour and content quality are prioritized. This partnership aims to enhance the credibility of video advertising in the evolving media landscape.
LightBoxTV's integration with GAM represents a progressive step providing a unified planning and reporting framework that centers on viewer behaviour and content standards.
We are committed to putting TV standards and transparency at the heart of planning," said Dean Cussell, COO at LightBoxTV. "This integration finally enables the industry to treat YouTube as part of the TV universe."
Collection
[
|
...
]