Manitoba government's Buy Local ad campaign includes spending on social media

The Manitoba government has launched a $140,000 'Buy Local' advertising campaign to support local businesses amid tariff threats from the U.S. However, the campaign's funding of international social media sites like Facebook has sparked criticism, with opposition figures questioning the inconsistency in promoting local support. The deputy premier defended the campaign, stating that it aims to inform and assist Manitobans while investing significantly in local media. While a third of the budget is allocated for digital ads, the government later clarified that local print media would also receive funding, reflecting a balance in advertising strategy.

Out of one side of the premier's mouth, he's talking shop or support local, and on the other side, he's not doing the same with the [government's] advertising dollars.

We have taken to all different kinds of outlets and platforms to make sure that Manitobans have access to the information.

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