Meta Platforms Inc. is set to launch a fully automated ad creation system using artificial intelligence by late 2026, intended to empower brands to design and target their ads more effectively. This initiative aligns with CEO Mark Zuckerberg's vision for the company's future in the advertising landscape. Advertisers will simply provide input like a product image and budget, and the AI will generate the complete ad content while also recommending target audiences and budget strategies. Despite the promise of innovation, some brands are concerned about relinquishing advertising control to AI.
Meta's new fully automated AI-driven ad creation system by 2026 aims to transform the advertising landscape, providing brands the ability to generate and target ads efficiently.
Advertisers will input a product image and budget, and AI will create a complete ad, determine audiences, and suggest budget optimizations in real-time.
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