MarkApp has announced a partnership with Sovrn to integrate advanced commerce solutions and audience targeting into its programmatic exchange. This integration will enhance MarkApp's offerings by enabling monetisation of shopping-intent traffic and optimizing affiliate performance. Sovrn's audience segments will allow MarkApp to better target advertisers in a privacy-focused manner, particularly important in the post-cookie environment. The integration will be rolled out across various channels, enabling scalable performance media and retail-focused audiences, thus reinforcing MarkApp's commitment to innovation in contextual intelligence and sustainable practices.
MarkApp's partnership with Sovrn integrates advanced commerce and audience products to enhance programmatic advertising and improve monetisation through privacy-safe targeting.
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