#audience-targeting

#audience-targeting

We're thrilled to work with Snowflake, a leader in data infrastructure. This collaboration represents a significant step forward for cookieless audience targeting.

Evorra's integration with the7stars empowers clients with compliant, addressable audience data, addressing the pressing need for innovative solutions in a cookieless landscape.

Micro-influencers deliver the biggest impact as their intimate approach fosters brand loyalty. While mega and macro-influencers hold vast reach, their authenticity often falters, leading consumers to prefer genuine recommendations from smaller influencers.

Nano's Intent Personas provide timely audience targeting through machine learning and panel data, overcoming limitations of traditional signal-based methods in an evolving privacy landscape.

"The shift to advanced audience buying is quickening, especially for streaming ad buys. More than 50% of NBCU's upfront deals this year were transacted on advanced audiences."

Audience targeting now extends beyond age and gender, focusing on specific criteria like household income and shopping habits, known as advanced audiences.