"At least 55% of shoppers say they turned to AI for shopping inspiration and ideas, per Adobe's recent AI traffic report. The AI platform recently reported more than 900 million weekly active users, and more than 50 million consumer subscribers."
"We want to be able to build some of those capabilities now so that when it is here, we're ready to be proactive, we're on the offense of it and we're not trying to catch up, said Andy Lopez, head of marketing at BEHR."
"Running ads - which is at the moment, is essentially display ads, or some type of ads alongside the answers - I don't think is an absolute must or anything which brands need to overpay for, said Joseph Levi, CEO at Noise Media Group."
OpenAI's ad pilot launched in February, attracting brands like Williams-Sonoma and Target. However, early results are unclear, with brands like DSW stating it's too early for findings. Despite uncertainty, 55% of shoppers use AI for product inspiration. The platform boasts over 900 million weekly active users. Experts suggest focusing on generative engine optimization rather than solely investing in ChatGPT ads. The evolving search landscape encourages marketers to experiment, emphasizing the importance of readiness for future developments in AI advertising.
Read at Digiday
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