The 2025 martech landscape illustrates a complex narrative of growth, decline, and stability. While the industry shows a steady growth rate of 9%, it is also witnessing the exit of many long-standing tools due to financial struggles, with 1,211 tools ceasing operations. In contrast, there is a surge in new tools, particularly in content AI, reflecting genuine market demand. Furthermore, Product Management tools have gained prominence, with a significant increase in their usage as companies shift towards building custom solutions using low-code platforms.
Martech is evolving with a convergence of narratives: boom, bust, and balance coexisting as essential realities in a time of transformation.
In 2025, 2,489 new martech tools were launched, marking a continued expansion, especially in content AI, driven by genuine market demand.
Despite a steady 9% growth in the martech industry, over 1,200 tools were removed, primarily due to market irrelevance and financial difficulties.
Product Management tools are rising significantly, with companies increasingly choosing to build rather than buy martech solutions using low-code platforms.
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