WhatsApp announced that it will introduce advertisements in its Updates tab, potentially reaching 1.5 billion daily users. The company reassured that the personal messaging experience remains untouched, with end-to-end encryption protecting users' personal messages and calls from advertisers. This marks a significant shift since the company's founders pledged to keep the platform ad-free. In addition to ads, WhatsApp is launching new features that allow channels to charge subscriptions and enhanced visibility for business owners, reflecting Meta's ongoing efforts to monetize its services after the app was acquired in 2014.
WhatsApp said ads will be targeted to users based on information like their age, the country or city where they're located, and the channels they're following.
Meta Platforms is trying to generate revenue from WhatsApp, which has been free of ads since its creation in 2009.
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