Meta Platforms is set to introduce ads and paid subscriptions on WhatsApp, targeting its Updates tab, which enjoys 1.5 billion daily visits. The new channel subscriptions will allow users to pay for exclusive updates from chosen channels like news outlets or personalities, while promoted channels will help users discover new creators. Ad content will not invade personal messaging spaces, remaining strictly to the Updates tab. Users' privacy is a priority, as personal messages will not have targeted ads and phone numbers will not be sold or shared with advertisers. This shift hints at Meta's strategic move to diversify its revenue streams, especially as it invests heavily in artificial intelligence.
Meta Platforms is launching ads and paid subscriptions on WhatsApp, shifting to monetization avenues while maintaining users' privacy by keeping personal messages ad-free.
The rollout will introduce channel subscriptions and ads in the Updates tab, aiming to create new revenue streams without compromising user privacy.
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