"As you can see in this new set-up, there are various Advantage+ options built into your ad structure, as well as Meta's "Opportunity Score," which p rovides a 0-100 point summary as to how well your campaign is set up to maximize performance (based on Meta's automated optimization tools)."
"Meta has also reported that brands are seeing significant performance increases across their campaign time spent watching video on both Facebook and IG is up more than when enacting its AI recommendations, 20% year-over-year, due to refinements in its AI recommendations."
Meta's ad setup integrates Advantage+ options within ad structures and an Opportunity Score that provides a 0-100 summary of campaign readiness to maximize performance. The Opportunity Score is based on Meta's automated optimization tools and assesses how well campaigns are configured to leverage platform automations. Brands implementing Meta's AI recommendations have reported significant performance gains. Time spent watching video across Facebook and Instagram increased about 20% year-over-year when brands enacted those AI recommendations, a gain attributed to refinements in Meta's AI optimization guidance.
Read at Social Media Today
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