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fromSocial Media Today
4 days ago

Meta Integrates More AI-Powered Options into its Ad Flow

As you can see in this new set-up, there are various Advantage+ options built into your ad structure, as well as Meta's "Opportunity Score," which p rovides a 0-100 point summary as to how well your campaign is set up to maximize performance (based on Meta's automated optimization tools).
Marketing tech
#meta
fromMarketing Dive
4 weeks ago
Marketing tech

Meta's AI bets supercharge marketing efficiency - and costs

Meta's Q3 revenue rose 26% to $51.24B as AI-powered ad tools boosted engagement, targeting, and ad pricing; AI-driven Advantage+ ad run rate topped $60B.
fromSocial Media Today
3 months ago
E-Commerce

Meta Provides Tips on How to Optimize Your Ads With its AI Systems

Meta delivery system optimizes budget allocation across various ad placements.
more#meta
Marketing tech
fromSocial Media Today
1 month ago

Meta Updates Marketing API to Put More Focus on AI Targeting Tools

Limited spend requires explicit assignment to placements via new API endpoints; migrate legacy ASC/AAC to Advantage+ and use API-managed placement settings before V24.0 restrictions.
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