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fromSocial Media Today
5 days ago

Meta Expands Ad Verification Partnerships to Threads Placements

"Our Meta Business Partners each offer AI-enabled solutions to report the context in which ads appear, giving advertisers the transparency they need to drive results on Threads feed with confidence. These partners independently score the adjacent content, aligned with the brand safety floor and suitability framework, providing reporting that may include safety and suitability scores, content examples and associated risk levels, and impression-level data."
Marketing tech
Marketing
fromGarlandjournal
5 days ago

Black Business: Perfectly Made Marketing

Perfectly Made Marketing helps established Christian service providers regain traction and grow revenue and impact through meta-ads and social media while preserving peace and purpose.
Marketing tech
fromPractical Ecommerce
1 week ago

Meta Ads Pixel Tracking, Explained

Correctly configured Meta Pixel event tracking dramatically improves conversion rates by enabling Meta Ads to learn from user actions and optimize targeting and creatives.
Marketing tech
fromAdExchanger
1 week ago

Who Knows A Platform Best?; Praying For A Fair Auction | AdExchanger

Marketers at companies like Amazon, Temu, Shein, Zynga, Disney+ and Coca‑Cola understand and leverage Meta's ad platform more effectively than many Meta employees.
Marketing tech
fromMorning Brew
2 weeks ago

Meta will serve ads based on your AI chats

Meta will use most chatbot conversations and related voice recordings to personalize ads and creator content across linked platforms, excluding specified sensitive topics and pre-Dec. 16 chats.
Marketing tech
fromAdExchanger
1 month ago

Meta Has New Tools For Brand And Performance Goals, With A Focus On AI (Of Course) | AdExchanger

Meta will offer Reels trending ads beginning in November that place ads beside the top 5% of popular creator-made Reels to boost brand awareness.
Online marketing
fromSocial Media Today
2 months ago

A Look at Meta's 'Value Rules' for Specific Ad Targeting Approaches

Value Rules enhance Meta Ads targeting by allowing bid adjustments for specific audience segments based on their projected customer value.
Marketing tech
fromSocial Media Today
5 months ago

Meta Expands Access to 'Opportunity Score' to Help Improve Campaign Performance

Meta's opportunity score helps advertisers improve performance through actionable recommendations, which can lead to a decrease in campaign costs.
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