Meta's latest endeavor seeks to revitalize cinema attendance through the introduction of its chatbot, Movie Mate, which encourages moviegoers to use their phones during screenings. This interactive tool engages viewers by sending them trivia and questions related to the film, potentially enhancing their experience while the movie plays. Tested in partnership with Blumhouse during a horror screening, the initiative invites mixed reactions from audiences and theater chains, sparking debate about etiquette and engagement in modern cinema.
Meta's initiative, Movie Mate, introduces a unique interaction for audiences by allowing them to engage with their phones during films, aiming to enhance the cinema experience.
The chatbot has been tested in select theaters, specifically targeting genres like horror, which could provoke deeper audience engagement and enjoyment during screenings.
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