For the first time, Meta has settled a case that allows an individual to opt out of targeted advertising, specifically pertaining to Tanya O'Carroll. This landmark decision follows her lawsuit claiming Meta violated her privacy rights under UK General Data Protection Regulation (GDPR). The settlement requires Meta to cease its profiling and ad targeting of O'Carroll, potentially paving the way for similar actions by others in the UK. O'Carroll emphasizes the importance of privacy and the negative effects of surveillance-based advertising on individuals' lives.
Meta has agreed for the first time to stop using the personal data of a specific individual for targeted advertising, as part of a negotiated settlement with human rights campaigner Tanya O'Carroll.
This marks the first time a person in the UK has secured an agreement with the social media company over the right to opt out of its surveillance-based advertising - potentially setting a precedent that allows millions of UK users to confidently exercise their same right to object.
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