Mid-Tier Ecommerce Marketplaces Are Trying - And Failing - To Make The Numbers Work | AdExchanger

Mid-tier ecommerce marketplaces like Etsy and Poshmark are struggling, unable to meet consumer demands for speed and ease while maintaining healthy seller relations. These marketplaces have been challenged by the dominant players, Amazon, Walmart, and Temu, who have robust shipping and return policies.

Temu has developed a business model that prioritizes low-cost, high-volume goods with aggressive marketing strategies and flexible return policies. Their operations include transporting products vast distances at low prices, which emphasizes the growing importance of cost-effectiveness in ecommerce.

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