The global AI revolution is significantly reshaping the travel industry, moving from traditional search engines to social media as the primary means of discovery. Smartphones are projected to reach 87% adoption in Sub-Saharan Africa by 2030, influencing how travelers engage and book trips. At the Web in Travel Africa 2025 event, experts highlighted the importance of generative AI in personalizing travel experiences. Travelstart has shifted to a 'social-first' strategy, leveraging user-generated content to boost engagement, while the role of influencers in driving conversions has also evolved considerably.
The AI revolution is transitioning from a discovery function to a personal agent, significantly impacting how travelers search and engage with the travel industry.
Sub-Saharan Africa is witnessing a significant increase in smartphone adoption, reaching 87% by 2030, fundamentally altering travel search and booking dynamics.
The move from traditional search engines to social platforms represents a fundamental shift in travel discovery, placing emphasis on engagement over traditional marketing tactics.
Travelstart's pivot to a 'social-first' strategy involving user-generated content has resulted in a notable increase in audience engagement and consumer interaction.
Collection
[
|
...
]