A recent Airship survey reveals that news and magazine apps in North America enjoy the highest engagement scores, with 29% of monthly active users accessing them daily. This loyalty underscores their value for marketers seeking to target consistent audiences. Additionally, a growing consensus among consumers emphasizes the importance of advertising dollars in supporting quality journalism, as evidenced by a rise from 65% in 2022 to 83% in 2024. Moreover, a substantial 92% of US publishers anticipate that advertising revenue will remain their primary business model over the next five years, underlining the critical link between journalism and advertising funding.
News and magazine outlets boast the highest engagement in North America, with 29% of active users returning daily, highlighting their strong audience loyalty.
A notable 83% of survey respondents now agree that advertising funds should support quality journalism, showing a significant increase in public support for this cause.
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