#connected-tv-ctv tag

Marketing tech

AI at The Trade Desk: Risk or Opportunity? | The Motley Fool

AI adoption via Kokai could drive Trade Desk performance while posing inventory risks if AI reshapes search and content, making net impact uncertain for investors.

4 days ago

Marketing tech

Mobupps Wins Double Silver at the NYX Awards 2025

fromThe Motley Fool

more#programmatic-advertising

Marketing tech

AI at The Trade Desk: Risk or Opportunity? | The Motley Fool

E-Commerce

fromThe Motley Fool

1 week ago

Understanding This Quiet Yet Powerful Catalyst for Amazon Stock Is Key to the Bull Thesis (Hint: It's Not AWS) | The Motley Fool

Amazon's advertising business is a rapidly growing, influential revenue source that leverages shopping intent, data, and expanding CTV partnerships to drive performance-driven ad revenue.

fromAdExchanger

3 weeks ago

The Trade Desk and Acxiom Deepen Their UID2 Collaboration With An AI-Powered Measurement Solution | AdExchanger

Acxiom and The Trade Desk expanded True Intelligence to link UID2-targeted digital and CTV campaigns to online and offline sales for incrementality measurement.

fromAol

3 weeks ago

Amazon Just Partnered With Netflix -- Here's What It Means for The Trade Desk Stock

Amazon's partnership with Netflix ties premium CTV inventory into Amazon's advertising ecosystem, increasing Amazon Ads' dominance and pressuring independent DSPs like The Trade Desk.

fromThe Drum

4 weeks ago

The new TV guide: answering marketers' questions on the next big shifts

To kick off our New TV for Drummies guide, we look at five burning questions every marketer is asking as the home's biggest screen transforms into a channel built for the digital age. Gone are the days of the 30-second TV spot. With the rise of Fast, AVOD, shoppable streams and retail media integrations [ more in our A-Z glossary], television has become a converged content marketplace where data, targeting and creativity collide.

Marketing

Ad Tech in MENA - Growth and Challenges Ahead

Ad tech in MENA is growing, driven by young, tech-savvy populations, expanding internet access, diversifying inventory, and investment to address transparency and measurement challenges.

Adzymic Unveils APX 360ne: A Unified Creative Engine for Full-Funnel Omnichannel Advertising

APX 36One unifies dynamic creative optimisation and end-to-end media capabilities to enable omnichannel personalised ad delivery across display, video, CTV, and DOOH.

Media & Marketing Financials - August 2025

Ad tech rose through August but faces volatility after The Trade Desk decline; big tech benefits from AI, CTV and digital publishers gain while agency performance diverges.

Pixalate Releases Q2 2025 Supply-Side Platform (SSP) Market Share Rankings for CTV, Mobile Apps, & Web

Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today (26th August, 2025) released the Q2 2025 Supply-Side Platform (SSP) Market Share Reports for Latin America (LATAM), North America, Asia-Pacific (APAC), and Europe, the Middle East, and Africa (EMEA). The reports reveal SSP market share across connected TV (CTV), mobile apps, and websites. The report rankings incorporate sellers within the supply chain object (SCO), meaning all sellers involved in the sale of an impression receive market share credit (i.e., in the case of reselling).

Marketing tech

E-Commerce

fromMarketing Dive

Walmart's booming ad business provides 'flexibility' amid tariff impact

Walmart's retail media and advertising businesses are driving significant revenue growth, offsetting tariff-driven pressure and supporting price stability.

fromAdExchanger