Walmart's booming ad business provides 'flexibility' amid tariff impact
Walmart's retail media and advertising businesses are driving significant revenue growth, offsetting tariff-driven pressure and supporting price stability.
Don't Break The Funnel: Why OLV Still Matters In A CTV-First World | AdExchanger
Marketers are deprioritizing online video because of classification changes, reducing mid-funnel effectiveness despite unchanged performance and value.