A platform is testing new e-commerce ad formats after enabling easier bulk creation for shopping ads. One tested format uses a larger image and an optional call-to-action button that advertisers can personalize. A dedicated e-commerce format can appear in portrait or landscape orientation and pulls in shopping data such as price and customer reviews. The portrait version is designed to stack, potentially enabling multiple ads side-by-side for carousel-style placements. Previously, ads used a single simple unit with a headline, short description, image, and link. The new formats add more control over brand presentation and introduce a direct response element within the ad unit. Further changes to ad creation and performance are expected as more live data becomes available.
"Creative variation has been a real key to success,"
"Chiefly, that it is a high-intent, conversational environment where the context of a query - researching running shoes versus holiday trips - shapes what an ad needs to do."
"That makes creative performance more variable than in news feed or a search box, and more sensitive to execution. With enough live data now flowing through the platform, OpenAI appears to be amassing the breadth of signal needed to act on that."
"It's also introducing a dedicated e-commerce format that can be displayed in either portrait or landscape orientation and pulls in shopping data including price and customer reviews. The portrait version is designed to stack, potentially allowing three or four ads to sit side-by-side, opening the door to a carousel-style placement."
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