Despite rapid growth in digital audio ad revenue in Australia, the medium remains under-monetized relative to its audience reach. Original Audio, which emphasizes creativity and technology, has partnered with AI-powered AudioStack for exclusive audio production tools. Coupled with the infrastructure of Frequency for campaign delivery, Original Audio is positioned to optimize dynamic creative campaigns tailored to listeners. This initiative aims to empower Australian agencies and brands with effective audio advertising solutions, moving away from traditional methodologies to a more personalized and impactful approach.
"Original Audio is an end-to-end offering with technology at its core, where the right set of world-class tools can be activated for the right brief."
"Like other more traditional audio production businesses, I found myself experimenting with some of these tools, but more as an add-on to the core techniques that everyone else is using."
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