#digital-audio

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#podcasting #iheartmedia #spotify #advertising #programmatic-advertising #attribution--measurement
fromPodcaster News
3 days ago

Podscribe Releases Q3 2025 Performance Benchmark Report - Podcaster News

Highlights From the Q3 2025 PPB Report: Buy Type: Audience buys (e.g. Run of Network (RON)) and programmatic) grew nearly 2.5x in 10 months, now making up almost one-third of impressions. Digital audio scale: Podcasts and streaming audio combined can reach 85% of U.S. listeners, with only ~20% audience overlap between the two channels. Device + app performance: iPhone users convert 30% better than Android users, with Apple Podcasts on iPhone leading both visitor and conversion rates.
Marketing tech
#iheartmedia
Podcast
fromRAIN News
3 months ago

Podcasting powers iHeartMedia digital audio revenue in Q1

iHeartMedia's podcast revenue reached $116 million in Q1 2025, indicating strong performance in digital audio.
more#iheartmedia
#spotify
fromRAIN News
1 month ago
E-Commerce

Spotify "Spreadbeats" campaign wins Drum Award

Spotify successfully rebranded itself as a video-plus-audio platform, winning the B2B category at the Drum Awards.
fromEMARKETER
4 months ago
Marketing tech

Spotify dominates Apple and Amazon in digital audio

Spotify commands a substantial lead in audio streaming among US adults, spending over 32 hours monthly.
more#spotify
Music
fromAdweek
1 month ago

Ad-Supported Music Unlocks Access for Audiences and Advertisers

Advertisers must consider audience composition and listening habits on platforms with and without ads.
Marketing tech
fromPodcaster News
3 months ago

SCA Supercharges LiSTNER Leadership To Drive Audience And Growth - Podcaster News

SCA strategically reinforces LiSTNER's leadership to enhance its digital audio market position and commercial success.
Podcast
fromRAIN News
5 months ago

Webby Awards announce 2025 categories for podcasts

The Webby Awards now includes a category for Podcasts, recognizing diverse audio content creators.
Marketing tech
fromPodcaster News
4 months ago

Original Audio Lands As Australia's AI-Driven Audio Creative Agency - Podcaster News

Digital audio ad revenue in Australia is growing but remains under-monetized compared to audience reach.
Original Audio aims to enhance audio ad effectiveness through creativity and innovative technology.
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