Overwolf Ads appointed Adam Davis as director of brand partnerships on 28 August 2025 to expand European operations and deepen brand engagement with gamers. The platform reaches over 100 million monthly gamers and delivers immersive, non-intrusive ad placements across premium titles like Minecraft and Fortnite using proprietary ad tech. Overwolf ranked #2 US Gaming Property by Comscore and increased its EMEA presence, listed #3 in Germany, #5 in France, and #7 in the UK. The company partnered with global brands and media agencies including Armani, Lancôme, Verizon, PepsiCo, Amazon, P&G, Skoda, PHD, Publicis, Havas, dentsu, Wavemaker, and Mediacom. Davis brings 15+ years of industry experience and will focus on strategic brand relationships and innovative ad solutions; European revenue grew 385% since 2024.
Overwolf Ads, a world-leading platform empowering brands and advertisers to reach over 100 million monthly gamers, today (28th August, 2025) announced the expansion of its European operations with the appointment of Adam Davis as director of brand partnerships. This strategic hire supports Overwolf's continued growth in the region and its mission to help brands engage with hard-to-reach gamers directly during gameplay.
With more than 15 years of experience in the digital and gaming industry, Davis previously served as group director of agency partnerships at Activision Blizzard and has held leadership roles at AOL, Unruly/News Corp, and Reach plc. He played a key role in helping bring the new Xbox Ads offering to market at Activision and comes with extensive knowledge of video advertising across both gaming and traditional publisher environments.
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