The article discusses how Pinterest users create tens of millions of collages, offering a valuable format for brands to engage with specific trends. By providing insights into what users are saving, brands can identify key topics and develop informed marketing strategies. For example, a skincare brand targeting Gen Z can access data on trending product categories, allowing them to craft campaigns that resonate. Additionally, Pinterest Editors curate cultural trends that brands can use to align their advertising with current consumer interests, resulting in more impactful campaigns.
Tens of millions of collages are built by users, making it one of its most popular content formats, and this process will give brands a way to lean into this shift.
Turns curation on Pinterest into insights for advertisers. For example, a skincare brand looking to reach Gen Z can see what product categories they're planning to buy, based on what they are saving to their boards.
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