PubMatic, a technology leader in digital advertising, has announced a partnership with Overtone to revolutionize how brands engage through contextually relevant advertising. This collaboration aims to enhance performance in digital advertising while supporting the open internet and professional journalism. Overtone's advanced AI technology analyzes content at a granular level, allowing for nuanced audience segmentation and contextual targeting that goes beyond traditional methods. The partnership seeks to unlock quality inventory, enabling advertisers to connect with audiences in meaningful ways during significant live cultural moments and across diverse environments, including trusted news sources.
"At PubMatic, we believe digital advertising is the lifeline of the open internet, supporting professional journalism, cultural storytelling, and the content that connects communities."
"Overtone's proprietary AI technology identifies the narrative context of digital content at the page and paragraph level in real time, going far beyond the capabilities of traditional brand safety filters."
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