Reddit is introducing a new feature called Conversation Summary Add-ons, allowing advertisers to display positive posts from users directly under their advertisements. This integration aims to blend community conversations into advertising, showcasing real human perspectives alongside ad content. The feature is built on Reddit Community Intelligence, which curates and structures data from over 22 billion posts and comments to help marketers optimize their strategies. Additionally, Reddit has unveiled Reddit Insights, an AI-powered tool that gives real-time insights for improved campaign planning and decision-making, coinciding with the Cannes Lions festival announcement.
Reddit is launching Conversation Summary Add-ons, integrating positive user posts directly under ads to enhance community perspectives in advertising.
Reddit Community Intelligence transforms user-generated content from 22 billion posts into structured data for informed marketing decisions.
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