"Surveys conducted in the months leading up to Black Friday showed that anywhere from 33% to 83% of respondents used AI to do their holiday shopping in 2025. In turn, 97% of retailers plan to maintain or increase their AI investments next year, according to a survey from Ameprity. Meanwhile, a Deloitte survey shows that the vast majority of retailers are now using AI - or will be using it within the next 12 months - for everything from cybersecurity to pricing and promotion optimization to supply chain visibility."
"At Kroger, our loyalty accounts are really our connective tissue, and they fuel a lot of what we do. And so, making sure that we can appropriately use machine learning to measure the impact and the performance of what we do at KPM will be a continual focus for us. KPM has long been using machine learning to make sure that we can provide advertisers and brands with the most accurate representation of their campaign performance."
"At this point, no retailer is using AI in just one part of their business. All of these retail leaders outlined various ways they hope to use AI to improve the customer experience in 2026 and how they are taking a cross-department approach to rolling out new AI tools. Answers have been slightly edited for clarity and length."
New artificial intelligence tools are set to reshape the retail industry as both consumers and retailers increase adoption. Surveys show wide consumer use for holiday shopping in 2025 and that nearly all retailers plan to maintain or raise AI investments. Retailers are applying AI across cybersecurity, pricing and promotion optimization, inventory planning, supply chain visibility, and advertising measurement. Large and digitally native retailers are taking cross-department approaches to roll out AI in 2026. Machine learning is already used to measure campaign performance, curate offerings, and inform inventory and commercial strategies through loyalty-data integration.
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