Roblox has unveiled Rewarded Video Ads, allowing users to watch ads for in-game perks, aimed at enhancing brand engagement with the Gen Z audience. The ads can be purchased directly from Roblox or through Google's ad solutions. This initiative expands upon Roblox's previous immersive ad formats and is supported by a strengthened partnership with Google, integrating their Ad Manager to facilitate smarter advertising. Early tests have shown high viewer engagement levels, indicating potential success for brands looking to connect with younger audiences.
This new format is a win-win-win for brands, creators, and users, and we’ve been excited by the early results of our tests which have proven this out.
Roblox's expanded relationship with Google's Ad Manager allows us to scale advertising solutions to best suit brand partners.
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