On Tuesday, Google announced a partnership with the gaming platform Roblox, allowing advertisers to purchase immersive video ad formats like Rewarded Video through Google Ad Manager. This initiative provides advertisers access to millions of daily active Gen Z users on Roblox, while enhancing monetization opportunities for game creators. The Rewarded Video format lets users watch full-screen ads to earn perks, achieving impressive completion rates over 80%. Additionally, Roblox is strengthening its analytics capabilities by partnering with industry leaders to measure the effectiveness of ad campaigns.
Google has announced a new partnership with Roblox, enabling advertisers to purchase and scale immersive ad formats targeting Gen Z audiences on the platform.
Advertisers can use Google Ad Manager to purchase Roblox's Rewarded Video ads, reaching millions of engaged Gen Z users daily, enhancing monetization for game creators.
The partnership allows for both direct and programmatic buys, providing brands access to Roblox's large user base through effective video ad formats.
Roblox users who watch Rewarded Video ads can gain in-game perks, achieving over 80% completion rates in tests, marking a successful advertising approach.
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