Roblox is launching 'Rewarded Video ads' that allow players to earn in-game rewards like currency and power-ups by watching ads up to 30 seconds in length. These ads will be available through Google's advertising platform and are intended for experiences that are public and owned by creators over 18. This initiative aligns with Google's 'Immersive Ads' strategy, aiming to create seamless advertising that fits within gaming environments. Additionally, Roblox plans to introduce more ad formats, enhancing monetization options for developers and targeting players aged 13 and older, thereby broadening its advertising reach.
Roblox is introducing 'Rewarded Video ads,' full-screen ads that give players in-game rewards for watching, enhancing the gaming experience while monetizing developer content.
As part of Google's 'Immersive Ads' initiative, Roblox aims to integrate advertising into gameplay seamlessly, making them feel like a natural part of the environment.
The ads, available for public experiences, target players aged 13 and above, ensuring compliance with community standards while offering developers new revenue opportunities.
Roblox plans to expand its ad offerings through Google's platform, including billboards and more prominent homepage placements, signaling a shift towards more integrated marketing.
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