Roblox is embarking on an ambitious expansion of its commerce program, allowing creators and brands to sell physical goods such as apparel and concert tickets directly within the platform. This move aims to help Roblox capture 10% of the global gaming market, worth $180 billion. Starting in the US, creators can connect their Shopify catalogs to Roblox, creating a more integrated marketplace experience. The company envisions increasing product diversity and usage, leveraging its popularity among Gen Z gamers, thereby enhancing its revenue avenues alongside existing virtual goods sales.
Roblox's new policy enables creators and brands to sell physical products directly on the platform, marking a significant expansion of its commerce initiatives.
The company's strategic aim is to capture 10% of the $180 billion global gaming market by diversifying revenue through physical goods and advertising.
Roblox plans to transform into a marketplace by integrating extensive product catalogs, allowing users to shop for a diverse range of items within the game.
Roblox's VP of product for ads and commerce asserted that wherever digital goods are sold, the company will find ways to enable real-world purchases.
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