""Patrick has built and scaled high-performing teams, earned the trust of the world's most sophisticated marketers, and helped grow some of the most influential ad-supported digital platforms in the industry," Collier said. "His track record driving measurable brand performance and lower-funnel marketer outcomes, combined with sharp strategic instincts and a deeply collaborative leadership style, will strengthen our teams, deepen our partnerships with clients, and accelerate Roku's CTV strategy. Patrick's leadership will help us move faster and with greater impact as we continue to focus on being the most performant television advertising platform in the market.""
""Roku is defining the future of TV advertising with the scale, data, and vision to make television a truly accountable, performance‑driven platform for marketers," Harris said. "I'm excited to join the team, help advance that mission, and deliver outcomes that matter to brands. I came here because Roku has the assets, momentum, and the opportunity to drive impact at a scale few companies can match at such a transformative moment for the industry. It is a remarkable time to shape the future of television with a company uniquely positioned to lead what comes next.""
Patrick Harris will join Roku as senior vice president of global media revenue, beginning March 9 and based in New York. He will lead global advertising revenue growth and media innovations and will report to Charlie Collier, President, Roku Media. Harris previously served as president, Americas at Snap Inc. and spent 12 years at Meta, including as vice president of global channels. Earlier roles included leadership at Microsoft on search advertising revenue for Bing.com. Roku expects Harris to strengthen teams, deepen client partnerships, and accelerate its CTV strategy by driving measurable brand performance and lower-funnel outcomes.
Read at The Hollywood Reporter
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