The Cannes Lions International Festival of Creativity, scheduled for June 16-20, will host thousands of marketers and ad executives amidst the French Riviera's lively atmosphere. The festival is a mix of creativity, networking, and stamina-testing events. This year, the Digiday Podcast features veterans discussing how to navigate the chaos, offering insights into the evolving dynamic between tech and creativity at the festival. The first half will see a focus on tech and media, transitioning to creativity in the latter half, along with discussions on industry trends and major organizational changes within media companies.
Cooper: "We've seen a really interesting evolution of the festival in that tech - ad tech, specifically - and big media take up the first half of the week. They've marched into what has traditionally been a creative festival..."
Joseph: "As the creatives take over during the last half of the week, they really focus on showcasing and evaluating the best creative works, making it a true festival of creativity."
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