"Metamarkets' dashboards provide a valuable way for our buyers to discover audiences and optimize their campaigns by drilling down on fresh programmatic data,"
"This collaboration represents a further step forward in advancing our mission of making it easy and safe for buyers to reach their desired audiences, drive brand engagement and fuel customer acquisition."
"Buyers leverage Metamarkets dashboards to increase their bidding activity and spend, which in turn raises mobile eCPMs and revenue for publishers. Adding interactive analytics will allow [Rubicon Project] to increase transparency with its buyers, give them fast and easy access to programmatic data and reveal instant insights on how their campaigns are performing."
Metamarkets partnered with Rubicon Project to give Rubicon's media buyers access to Metamarkets' interactive analytics dashboards for purchasing mobile, video and desktop inventory in real time. Rubicon's advertising automation platform reaches approximately 1 billion consumers across one million websites and 20,000 apps. Buyers will use the dashboards to streamline inventory discovery, optimize programmatic campaigns and direct more spending through the Rubicon Project Exchange. Metamarkets' analytics aim to increase bidding activity and spend, raise mobile eCPMs and boost publisher revenue by providing transparency and instant insights into campaign performance. Rubicon Project has recently faced leadership changes, asset sales and workforce reductions while exploring strategic alternatives.
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