Marketers rethink cheap programmatic as ad waste mountsLow-fee supply chains are not yielding better advertising outcomes, leading to wasted ad dollars instead.
Media Buying Briefing: How one independent agency CEO sees the advantages she has over holdcosIndependents are gaining ground against holding companies thanks to programmatic accessibility and operational flexibility.
Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024Programmatic marketers face challenges with AI adoption and inventory quality.Generative AI is becoming popular among brands and retailers, with chatbots being a common use case.
Marketers rethink cheap programmatic as ad waste mountsLow-fee supply chains are not yielding better advertising outcomes, leading to wasted ad dollars instead.
Media Buying Briefing: How one independent agency CEO sees the advantages she has over holdcosIndependents are gaining ground against holding companies thanks to programmatic accessibility and operational flexibility.
Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024Programmatic marketers face challenges with AI adoption and inventory quality.Generative AI is becoming popular among brands and retailers, with chatbots being a common use case.
Audio advertising a growing force (AdsWizz research)Audio advertising's growth significantly outpaces budget allocation, presenting a critical opportunity for marketers to invest more in this space.
Programmatic marketing must address concerns around data privacyPrivacy is a pressing issue in digital advertising that cannot be ignored and requires immediate adaptation from marketers.
Brands are reinventing performance marketing for a flattened funnelMarketers are increasingly integrating performance marketing with branding strategies, emphasizing the importance of the open web for higher ROI and flexibility.
CMO Strategies: A guide to display ads - benefits, obstacles and trendsDisplay ads remain a significant component of marketing strategies, continuing to grow in relevance and effectiveness.
Programmatic marketing must address concerns around data privacyPrivacy is a pressing issue in digital advertising that cannot be ignored and requires immediate adaptation from marketers.
Brands are reinventing performance marketing for a flattened funnelMarketers are increasingly integrating performance marketing with branding strategies, emphasizing the importance of the open web for higher ROI and flexibility.
CMO Strategies: A guide to display ads - benefits, obstacles and trendsDisplay ads remain a significant component of marketing strategies, continuing to grow in relevance and effectiveness.
Viant seeks CTV edge with IRIS.TV acquisitionViant Technology acquired IRIS.TV to enhance transparency and effectiveness in connected TV advertising.The deal enables access to advanced contextual and emotional data for advertisers.
'There's a lack of trust': Agency execs discuss AI, cookie burnout and inventory issues during the Digiday Programmatic Marketing SummitAI is a potential ally but also brings challenges for programmatic marketers.
Viant seeks CTV edge with IRIS.TV acquisitionViant Technology acquired IRIS.TV to enhance transparency and effectiveness in connected TV advertising.The deal enables access to advanced contextual and emotional data for advertisers.
'There's a lack of trust': Agency execs discuss AI, cookie burnout and inventory issues during the Digiday Programmatic Marketing SummitAI is a potential ally but also brings challenges for programmatic marketers.
Digiday+ Research: Publishers continue to rely on programmatic revenue, despite recent issuesDespite challenges, publishers heavily rely on programmatic ads for revenue.
Deutsche Telekom's Alliance with Equativ Strengthens Advertisers' Ability to Maximise the Addressable Advertising TV LandscapeDeutsche Telekom partners with Equativ to revolutionize targetable TV advertising in Germany.