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fromdigiday.com
10 hours ago

Future of Marketing Briefing: AI confuses marketers but their own uncertainty runs deeper

Programmatic marketers may not understand AI but they're even more unsure of themselves. That was the undercurrent at this week's Digiday Programmatic Marketing Summit in New Orleans. Onstage discussions, offstage pow wows and the usually candid town halls all pointed to the same tension: everyone talking about AI, yet few felt equipped to shape what comes next. The dynamic landed with real force. This moment isn't about automation muscling out humans.
Artificial intelligence
Marketing tech
fromThe Drum
13 hours ago

Rubicon Project taps Metamarkets to provide interactive programmatic analytics for media buyers

Metamarkets partnered with Rubicon Project to provide interactive programmatic-marketing analytics dashboards to Rubicon buyers, enabling real-time inventory discovery, campaign optimization and increased publisher revenue.
Digital life
fromDigiday
4 months ago

'The market didn't need more of the same': Media.net's CRO on how SSPs are evolving

The market needed innovative solutions rather than additional SSPs, focusing on value, clarity, and control for buyers.
Marketing tech
fromDigiday
6 months ago

Ad Tech Briefing: Public companies' first loyalty is to shareholders - why do advertisers give them an easy time?

The ad industry's calendar highlights a tension between promotional promises and financial realities.
Alphabet and AppLovin's stock performances reveal complex dynamics in ad revenue expectations.
The programmatic marketing landscape is shifting focus toward first-party data amid regulatory challenges.
Marketing tech
fromDigiday
6 months ago

Future of TV Briefing: CTV ad market's transparency problem hits a boiling point

The connected TV ad market is facing significant transparency challenges that raise trust issues among advertisers.
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