#programmatic-marketing

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fromDigiday
3 weeks ago

'The market didn't need more of the same': Media.net's CRO on how SSPs are evolving

The market needed innovative solutions rather than additional SSPs, focusing on value, clarity, and control for buyers.
fromDigiday
3 months ago

Ad Tech Briefing: Public companies' first loyalty is to shareholders - why do advertisers give them an easy time?

The ad industry's calendar highlights a tension between promotional promises and financial realities.
Alphabet and AppLovin's stock performances reveal complex dynamics in ad revenue expectations.
The programmatic marketing landscape is shifting focus toward first-party data amid regulatory challenges.
Marketing tech
fromDigiday
3 months ago

Future of TV Briefing: CTV ad market's transparency problem hits a boiling point

The connected TV ad market is facing significant transparency challenges that raise trust issues among advertisers.
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