Savannah James was inspired to launch her skincare line, Reframe, by her daughter's innocent aspiration to emulate her beauty routine. This led James to prioritize self-improvement and help others feel represented in skincare. Contrary to many clinical beauty brands, Reframe emphasizes approachability, avoiding complex routines and terminology. Partnering with trusted beauty experts and Howard University's Department of Dermatology, James ensured clinical credibility through comprehensive trials across diverse skin tones. Reframe launches with three key products for a streamlined skincare approach, reflecting her commitment to efficacy and inclusivity.
In order to bring her vision to life, James knew she needed to surround herself with experts she could trust. She enlisted the help of beauty veteran Nick Axelrod-Welk...
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