Lindsey Mazza, Global Retail Lead, emphasizes the transformative influence of technology in retail. Gen AI and social media are changing how consumers shop, with a significant percentage of Gen Z and millennials making purchases through social platforms, blurring the lines between browsing and buying. Retailers need to adjust their strategies accordingly. Fast delivery has become crucial, with 70% of consumers valuing 10-minute delivery. The success of retailers will hinge on their ability to harness these trends and build personalized relationships with customers.
In 2025, 53% of Gen Z and 45% of millennials will have purchased products via social media, emphasizing the need for retailers to adapt their strategies.
Our annual consumer research indicates that understanding consumer trends is crucial for retailers to develop effective, profitable strategies in an ever-changing market.
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