"We are thrilled to commit to Ad Net Zero in the UK and be part of establishing a US chapter. Ad Net Zero plays an integral role in decarbonising the media ecosystem."
"It is fantastic that SeenThis is committing to Ad Net Zero and we welcome its presence as we all work together to dramatically reduce carbon emissions in advertising. It has innovative technology that can benefit our industry in this mission."
"With indirect emissions stemming from digital advertising, it's important we learn more about our industry's carbon footprint."
SeenThis, an adaptive streaming company, has joined the UK's Ad Net Zero climate change steering group and aims to support its expansion into the US. Ad Net Zero seeks to reduce carbon emissions from media development, production, and placement. SeenThis offers a solution that minimizes data usage, resulting in a smaller carbon footprint compared to traditional ad-serving technologies. The company's commitment reflects a broader effort to improve efficiency in the digital advertising ecosystem and address the industry's carbon impact.
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