#adaptive-streaming

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#youtube
fromThe Cool Down
1 day ago
Online marketing

YouTube users frustrated by unskippable 90-second-plus ads: 'I instantly went speechless'

fromBGR
2 days ago
Marketing tech

YouTube Claims It Isn't Testing 90-Second Unskippable Ads - But Users Say Otherwise - BGR

Online marketing
fromThe Cool Down
1 day ago

YouTube users frustrated by unskippable 90-second-plus ads: 'I instantly went speechless'

YouTube users are frustrated with unskippable ads on the platform, leading to calls for better user experience.
Marketing tech
fromBGR
2 days ago

YouTube Claims It Isn't Testing 90-Second Unskippable Ads - But Users Say Otherwise - BGR

YouTube is facing backlash for introducing longer unskippable ads, with users reporting 90-second ads despite the company's denial of such formats.
Television
fromTechCrunch
4 days ago

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.
Online marketing
fromAndroid Authority
3 days ago

YouTube swears those 90-second non-skippable ads aren't intentional

YouTube is investigating reports of unintentional 90-second non-skippable ads on its TV app, which exceed the standard 30-second limit.
fromExchangewire
3 days ago

The Stack: Streaming Shake-Up

Tubi is pioneering a ChatGPT-native app launch, showcasing the integration of AI technology into streaming services and enhancing user engagement through innovative features.
Media industry
#spotify
Podcast
fromRAIN News
2 days ago

Spotify enables a pure audio experience with new video-off setting

Spotify introduces toggles to disable video features, returning focus to audio experiences.
Podcast
fromEngadget
3 days ago

Spotify now lets you turn off all video

Spotify introduces universal video toggles, allowing users to disable video features for a more streamlined music experience.
Podcast
fromRAIN News
2 days ago

Spotify enables a pure audio experience with new video-off setting

Spotify introduces toggles to disable video features, returning focus to audio experiences.
Podcast
fromEngadget
3 days ago

Spotify now lets you turn off all video

Spotify introduces universal video toggles, allowing users to disable video features for a more streamlined music experience.
fromInfoQ
3 days ago

Latency: The Race to Zero...Are We There Yet?

In the fintech industry we can link latency directly to profit and money. If I have lower latency than the competition, I can get to the better deals, I can make the better deals.
Venture
Television
fromCBR
2 days ago

Say Goodbye to a Major Streaming Service as Prime Video Phaseout Begins

Prime Video replaces its Ad Free plan with a new, improved Ultra plan featuring higher pricing and enhanced streaming options.
#youtube-premium
Games
fromKotaku
2 days ago

YouTube Is Raising The Price Of Avoiding Its Terrible Ads

YouTube Premium prices are increasing, while Rust 2 is not in development according to its studio founder.
Online marketing
fromAndroid Authority
2 weeks ago

YouTube Premium has a hidden way to skip in-video sponsors. Here's how to use it

YouTube Premium offers a feature to skip less engaging sponsored segments in videos, enhancing the viewing experience.
Games
fromKotaku
2 days ago

YouTube Is Raising The Price Of Avoiding Its Terrible Ads

YouTube Premium prices are increasing, while Rust 2 is not in development according to its studio founder.
Online marketing
fromAndroid Authority
2 weeks ago

YouTube Premium has a hidden way to skip in-video sponsors. Here's how to use it

YouTube Premium offers a feature to skip less engaging sponsored segments in videos, enhancing the viewing experience.
Marketing
fromAdExchanger
4 days ago

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.
#lazy-loading
Web design
fromGSMArena.com
1 week ago

Google Chrome will get lazy loading for video and audio elements

Lazy loading will soon include video and audio elements in Chrome 148, enhancing user experience by deferring loading of heavier content.
Web design
fromGSMArena.com
1 week ago

Google Chrome will get lazy loading for video and audio elements

Lazy loading will soon include video and audio elements in Chrome 148, enhancing user experience by deferring loading of heavier content.
#netflix
Media industry
from24/7 Wall St.
3 days ago

Long-Form vs. Short-Form: The AI Debate That Misses Netflix's Real Strength

Netflix's strong fundamentals and growth prospects make it a compelling investment despite misconceptions about AI competition.
Marketing tech
fromAdExchanger
2 weeks ago

Netflix's First MLB Broadcast Wasn't A Home Run; The AI Data Center Backlash Arrives | AdExchanger

Netflix's inaugural baseball game broadcast was marred by excessive advertising despite being an ad-free tier subscriber.
fromZDNET
2 months ago
Television

21 secret Netflix settings I use to instantly upgrade my streaming experience

Media industry
from24/7 Wall St.
3 days ago

Long-Form vs. Short-Form: The AI Debate That Misses Netflix's Real Strength

Netflix's strong fundamentals and growth prospects make it a compelling investment despite misconceptions about AI competition.
Marketing tech
fromAdExchanger
2 weeks ago

Netflix's First MLB Broadcast Wasn't A Home Run; The AI Data Center Backlash Arrives | AdExchanger

Netflix's inaugural baseball game broadcast was marred by excessive advertising despite being an ad-free tier subscriber.
fromZDNET
2 months ago
Television

21 secret Netflix settings I use to instantly upgrade my streaming experience

DevOps
fromComputerWeekly.com
1 week ago

Net Insight introduces programmable video production network | Computer Weekly

Programmable Trust Boundaries enable predictable live media interconnection across distributed networks and cloud environments.
Marketing tech
fromAdExchanger
4 days ago

Inside RTL's Plan To Aggregate Europe's Fragmented TV And Video Supply | AdExchanger

Europe's video ad market is fragmented, requiring tailored strategies for global advertisers due to diverse languages, currencies, and regulations.
Marketing tech
fromExchangewire
3 days ago

2026 FIFA World Cup Viewing Set to Fragment Across Linear & Streaming in UK, Nexxen Forecast Finds

Nexxen launched a predictions report on UK viewership for the 2026 FIFA World Cup, highlighting shifts in viewing habits and audience engagement.
Apple
fromRAIN News
2 weeks ago

Apple formally releases HTTP Live Streaming (HLS) podcasts

Apple launched HTTP Live Streaming for video podcasts, enhancing user experience and ad integration for creators.
Marketing tech
fromForbes
1 week ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
Media industry
fromFast Company
2 weeks ago

Why Cloudflare is protecting publishers from content piracy

Cloudflare is implementing measures to ensure AI companies pay for original content instead of using it for free.
#programmatic-advertising
Marketing tech
fromDigiday
1 week ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
fromThe Drum
2 months ago
Marketing tech

Picking up signals: The march of programmatic is revolutionising TV and out of home media

Programmatic trading is expanding beyond digital display into TV and out-of-home advertising, changing buying models and improving targeting and efficiency through audience and situational data.
fromAdExchanger
2 months ago
Marketing tech

When Performance Brands Invade TV; Subscription Conniptions | AdExchanger

Major TV networks and streaming platforms are adopting programmatic targeting for linear TV, attracting performance-focused advertisers and shifting TV toward conversion-oriented, data-driven ad experiences.
Marketing tech
fromDigiday
1 week ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
Marketing tech
fromExchangewire
1 month ago

"Programmatic has democratised live sport": John Matthews, Foxtel Media

Programmatic advertising in live sports offers growth opportunities, but broadcasters must balance ad innovation with audience experience to avoid viewer backlash.
fromThe Drum
2 months ago
Marketing tech

Picking up signals: The march of programmatic is revolutionising TV and out of home media

Marketing tech
fromExchangewire
2 weeks ago

30% of Open-Web Video Players Shrink After Page Load, Finds Picnic

Nearly 1 in 3 open-web video players change size after loading, impacting how video impressions are classified and valued.
Gadgets
fromEngadget
1 month ago

Rode's Rodecaster Video Core makes livestreaming even cheaper

Rode launches Rodecaster Video Core, a budget-friendly all-in-one studio setup controlled entirely through the Rodecaster App with automatic feed switching capabilities.
Media industry
fromExchangewire
3 weeks ago

Shifts in Streaming: Competition, Collaboration, and Consolidation

Paramount's $111 billion acquisition of Warner Bros creates a streaming giant with 200 million subscribers, consolidating major entertainment assets and reshaping the competitive TV landscape.
Television
fromNative News Online
3 weeks ago

Who's Watching What? How Broadcasters Use ACR to Fight for Ad Dollars in the Streaming Era

Automatic content recognition technology embedded in smart TVs enables precise, continuous measurement of what viewers actually watch, replacing outdated sampling methods that advertisers relied on for decades.
Television
fromEngadget
1 month ago

You'll now have to fork out for an additional subscription if you want to watch 4K content on Prime Video

Amazon rebrands its ad-free Prime Video tier to Ultra at $5/month, removing 4K streaming from the standard tier and requiring the paid upgrade for UHD content.
Television
fromKotaku
1 month ago

Amazon Prime Removing 4K Streaming Access, Locking Behind It New Extra Paywall

Amazon Prime is removing 4K streaming from standard Prime membership and requiring a new $5/month Ultra tier to access it, further reducing the value of the base Prime subscription.
Marketing tech
fromAdExchanger
4 weeks ago

Why ads.txt Needs To Evolve For Connected TV | AdExchanger

CTV supply chain trust requires transparency and accurate representation of complex monetization arrangements, not elimination of complexity through supply chain consolidation.
#youtube-advertising
fromBGR
1 month ago
Marketing tech

YouTube Just Made Your TV Experience Worse On Purpose - BGR

Online marketing
fromGSMArena.com
1 month ago

YouTube on TV is getting unskippable ads

YouTube introduces unskippable 30-second ads on TVs globally, using AI to optimize ad formats and reach target audiences while promoting Premium subscriptions as an ad-free alternative.
Marketing tech
fromBGR
1 month ago

YouTube Just Made Your TV Experience Worse On Purpose - BGR

Google introduces unskippable ads ranging from 6 to 30 seconds on YouTube's smart TV app, using AI optimization to target audiences more effectively.
Television
fromPCWorld
1 month ago

Google plows ahead with unskippable YouTube ads on TVs

YouTube is rolling out 30-second unskippable ads globally on TV platforms, optimized by Google AI for targeted delivery alongside existing shorter ad formats.
fromTelecompetitor
2 months ago

Survey: Is the streaming infrastructure ready for some football?

Content delivery network provider Netskrt's "State of the ISP Survey" found that live sporting events are the global infrastructure's most daunting streaming challenge and that the biggest worry is traffic generated by American football. The long-term study - conducted between May and August 2025 - includes input from 55 global internet service providers (ISPs). Almost eight in ten survey respondents (78%) said sports cause them the most concern related to streaming reliability. Of these, 70% pointed to American football as the most challenging sport to deliver. International football (soccer) is quickly approaching similar levels.
Soccer (FIFA)
Media industry
fromExchangewire
1 month ago

FreeWheel & Dynata Research Finds Streaming Content Wins Over Viewers, but Intrusive Ads Can Harm Their Experience

European streaming viewers prioritize content availability and value, with 83% satisfied overall, though ad-supported viewers find ads more intrusive than traditional TV watchers.
Marketing tech
fromExchangewire
1 month ago

FreeWheel Launches AI Agent Infrastructure for Premium Video Ads, Pilots with PMG

FreeWheel launches AI agent infrastructure with Model Context Protocol Server and Intelligence tools to automate streaming advertising workflows and optimize premium video transactions in real time.
Music
fromBusiness Matters
2 months ago

Scaling the Charts: A Business Case for Accelerating Digital Streaming Momentum

Online music platforms increase access and tracking, while consistent releases, strategic promotion, and audience engagement drive sustained chart success and revenue growth.
fromTheregister
2 months ago

AWS will not protect users from media codec patent holders

In a February 2 notification sent to relevant customers, the cloud giant says it is updating its Service Terms to specify it does not have "defense or payment obligations for third-party patent claims against you related to use of these services for audio/video encoding, decoding, or transcoding." The services in question are AWS Elemental MediaLive, AWS Elemental MediaConvert, Amazon Interactive Video Service, Chime SDK, Amazon GameLift Streams, and Amazon Kinesis Video Services.
Tech industry
fromAdExchanger
2 months ago

The Three-Letter Acronym From Hell; Streaming The Hits | AdExchanger

The agency is flush with cash; it now has a larger budget than the FBI. To the point that ICE has, in fact, acquired two mobile data-capture companies, including Penlink, a longtime Department of Homeland Security vendor. The company tracks and maps purchasable or scrapable data from data brokers, pictures or videos posted on social media and geo-fencing, to name a few. Penlink's tech can even delve into or extract info from someone's phone, such as contacts, calendar events, chat messages and more.
Privacy technologies
Marketing tech
fromAdExchanger
1 month ago

The Best Way To Embrace Convergent TV? Break Down The Silos Between Linear And Streaming | AdExchanger

Marketers must adopt convergent TV strategies that blend linear and streaming approaches rather than debating programmatic versus direct buying methods.
fromAdExchanger
2 months ago

Can I Help You Find Something?; The Streaming Fortress Prison | AdExchanger

Last October, PayPal an integration with OpenAI so that ChatGPT users could transact within the app. Apparently, PayPal is now ready to take that idea to other retailer chatbots. Of course, now that ChatGPT is making its foray into advertising , other LLMs and chatbots are bound to follow suit, if they haven't already done so. Walmart, for instance, rolled out ads in its generative AI agent Sparky earlier this month.
Artificial intelligence
Apple
fromEngadget
1 month ago

The Apple Podcasts app is switching to HTTP Live Streaming video technology

Apple's Podcasts app will switch to HLS video streaming to enable seamless watching-to-listening transitions, offline downloads, adaptive quality, and picture-in-picture across major platforms.
fromwww.mercurynews.com
2 months ago

The best DVR for recording your favorite shows

In today's hectic and fast-paced world, technology has made it possible to be in multiple places at once and greatly increased our productivity. However, missing out on a limited-time showing or live broadcast can still cause anger and frustration. There's a simple and obvious solution in the form of DVRs or Digital Video Recorders, so you can enjoy all the thrill of watching your favorite sports team without the annoying commercials.
Gadgets
Web development
fromCSS-Tricks
2 months ago

HTTP Archive 2025 Web Almanac | CSS-Tricks

Widespread adoption of variable fonts and persistent accessibility failures (poor color contrast, removed focus styles, missing image alt text) characterize the current web.
fromTech Times
2 months ago

7 Proven Ways to Boost Website Speed and Performance for Faster Page Load Times

Slow pages frustrate visitors, increasing bounce rates and reducing conversions, while fast-loading sites enhance engagement, mobile experience, and revenue potential. Page load improvement involves compressing files, caching assets, and minimizing code, all contributing to performance gains that retain users and satisfy search algorithms. Beyond technical tweaks, user-centric strategies such as lazy loading and prioritizing above-the-fold content ensure visitors experience immediate value without waiting for every element to render.
Web development
Marketing tech
fromAmazon Web Services
1 month ago

Building intelligent media supply chain automation using Amazon Bedrock AgentCore | Amazon Web Services

Vision-based generative AI reduces video metadata generation costs while improving accuracy, and AI agents enable dynamic adaptation to complex, non-linear media supply chain workflows across multiple distribution channels.
Digital life
fromPCMAG
11 years ago

Netflix Dominates Web Traffic as Cord Cutters Gobble Data

Netflix accounts for 34.21 percent of peak downstream Internet traffic in North America, far exceeding other streaming services.
fromAdExchanger
1 month ago

Hitting Pause On FAST; Hate Ads? Why Not Turn Your TV Into A Botnet | AdExchanger

FAST channels have immense appeal. Not only are they free for viewers, but they have huge libraries for everything from "Judge Judy" and "Westworld" to "Portlandia" and "Peppa Pig" powering ad-supported channels that simply run all day long. Many streaming services and TV manufacturers are happy to carry these channels and share in the ad revenue.
Television
fromDigiday
2 months ago

WTF is liquid content?

Publishers' adoption of generative AI is reducing the friction between content and format, making it easier for the same story to appear as shorter summaries, audio, or video, often in real time. To some publishers, a text article may soon be more of a vehicle for original reporting, not a final product. That information could become no longer available strictly in a static piece of content, but transformed into different shapes and formats, based on a reader's signals and preferences.
Media industry
Television
fromThe Drum
2 months ago

The future of TV. Interactive, connected, and...ad free?

Television and video content are growing and evolving: connected TV and OTT expand reach, shifting advertising and consumption across all demographics.
Television
fromwww.aljazeera.com
2 months ago

Are we witnessing the death of traditional TV?

The Oscars will move from ABC to YouTube in 2029, reflecting shifting audience viewing habits and a move toward streaming for major live events.
Television
fromThe Drum
2 months ago

What is the future of TV? Broadcasters, media companies and analysts give their take

Television will persist while shifting toward digital, data-driven, device-agnostic delivery, with advertising models fragmenting between ad-supported and non-ad-supported services.
Marketing tech
fromDigiday
1 month ago

Future of TV Briefing: WTF is server-guided ad insertion?

Server-guided ad insertion enables low-latency, targeted ad delivery in live streaming by combining client-side flexibility with server-side cushioning to minimize buffering and delays.
Television
fromQuartz
2 months ago

Substack says it's coming for your TV. Will anyone notice?

Substack is expanding into video with a TV app, shifting toward the attention economy and favoring creators with existing audiences and production resources.
Marketing tech
fromAdExchanger
2 months ago

Microsoft To Stop Caching Prebid Video Files, Leaving Publishers With A Major Ad Serving Problem | AdExchanger

Microsoft will stop free caching of Prebid video ad files on April 30, risking immediate video-ad delivery failures for Prebid and Google Ad Manager publishers.
Television
fromAdExchanger
1 month ago

TV And Video Convergence Is 'Fair' At Best: Here's What 10 Execs Want Fixed In 2026 | AdExchanger

TV and video convergence is a transitional work-in-progress with siloed ad technology, evolving measurement, and need for standardized measurement, transparency, outcomes, and interoperability.
Television
fromThe Drum
2 months ago

Consumers are embracing advertising on TV streaming services, report reveals

Free, ad-supported streaming (AVOD/FAST) now leads viewer ad engagement as consumers accept ads when clear value is offered, and streaming viewing surpasses linear.
Marketing tech
fromDigiday
2 months ago

YouTube's upmarket TV push still runs on mid-funnel DNA

YouTube is pushing for TV ad budgets while protecting mid-funnel performance by promoting Demand Gen and leveraging Shorts plus new measurement to win performance dollars.
Television
fromBGR
1 month ago

Why TV Streaming Ads Are So Loud (And What You Can Do About It) - BGR

Streaming ads are often louder than programming because advertisers boost ad volume to grab attention, but device audio features and laws can mitigate the problem.
Television
fromThe Drum
2 months ago

What can brands learn from the changing television landscape?

High-quality, platform-agnostic television content attracts diverse audiences across traditional and OTT platforms, creating opportunities for producers and brands to engage viewers in new ways.
Marketing tech
fromAdExchanger
2 months ago

CTV Is Stuck In Its Growing Pains. Can AI Save the Day? | AdExchanger

CTV advertising still struggles with frequency capping and measurement while AI becomes ubiquitous and data partnerships aim to connect viewing and purchasing signals.
Television
fromThe Drum
2 months ago

India leads as online TV viewing surges across all APAC markets

APAC viewers prefer phones over TV and spend more time on online streaming, with India leading growth and rising daily viewing attention across the region.
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