"AI isn't just making our work faster; it's changing how we solve problems, uncover opportunities and deliver results. Tools like ChatGPT or Claude can help PR professionals think more strategically, move more quickly and operate more effectively."
"I used AI to quickly get up to speed, asking it to explain the sector, outline key issues and surface relevant media coverage from the past year. Within minutes, I had a strong foundation that would have taken hours, if not days, to build."
"If you are trying to garner coverage for a client, tell ChatGPT to ask you one question at a time. It will then ask you questions like 'Are you trying to get stories in business publications or industry trade publications?'"
AI tools like ChatGPT and Claude are revolutionizing public relations by enabling professionals to work more strategically and efficiently. These platforms assist in quickly gathering information, preparing for media interactions, and generating tailored pitches. For instance, AI can help PR professionals familiarize themselves with unfamiliar industries and streamline the process of crafting media pitches. By asking targeted questions, AI can guide users to refine their strategies and improve their chances of securing media coverage.
Read at Forbes
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