Beth Mercer of Croud highlights that to thrive in the rapidly evolving retail media landscape, brands must adopt a data-driven approach to fine-tune their assortment strategies. Instead of indiscriminately investing in every available platform, retailers should concentrate on understanding their product catalog's true value. By analyzing behavioral data and categorizing items based on performance metrics such as lifetime value and customer acquisition potential, retailers can prioritize their resources more effectively and improve customer engagement and return on investment.
Making data-backed retail media decisions helps boost traffic and sales, explains Beth Mercer at Croud.
By using retail data to reclassify every product based on behavioral signals, we unlock a whole new level of performance.
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